Knowing that I would be using swaddles daily, not only for wrapping my baby and soothing it to go to sleep, but also to accompany me whilst breastfeeding, I thought I should print some swaddles which were more reflective of my style so that I could easily incorporate it into my wardrobe as well as my baby's.
It wasn't until the baby was born and I started using the swaddles out and about that I started getting compliments for the swaddles and questions about where to buy them. It was clear that I wasn't the only mum looking for sophisticated and stylish baby products that could be incorporated into our daily lives, without looking like a baby bomb had been set off.
And so the boutique swaddle shop online by The Swaddle Society came to be. Swaddles created by a new mum for new mums.
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